A little about me and my design process.
I am a design professional living in the San Jose Bay Area. Movies, music and art are my inspiration and favorite hobbies. I love to cook in my spare time. And I learnt to swim by watching YouTube videos. Well, the videos definitely helped.
I am always looking to collaborate with others and contribute to the society through the language of design. The best way to contact me is to drop an email at: saihingne@gmail.com
My design process
2. Ideate, explore, collaborate
Once I have a good understanding of what the problem is, I start by putting ideas down. In case of identity projects, there is good old pen and paper. In other cases, there are grayscale wireframes or rough sketches on a whiteboard.
Sometimes I am collaborating with a team mate, so I work with them and do a session of brainstorming. This is where I go broad.
Once there are a few ideas on the table, I pick 2-3 ideas that seem to be promising and explore them more. This is either done in collaboration with stakeholders or on my own. At the end of this process, there are a few design drafts ready to review.
1. Research and understanding
Any project begins with the understanding of the problem statement. Sometimes there is a Creative Brief, sometimes the brief is 'Wow us!'.
For professional projects, it always helps to see what the competition is doing. So there is research to see what the playing field looks like and what the different teams are doing. Then I do a survey of what are the current trends. I also like to revisit Brand Guidelines if any are available or applicable.
4. Delivery and production-readiness
The last step is to package the assets for delivery. It includes cutting images for handing over to the development team, exporting designs to a spec program like Zeplin, or creating comps ready for printing. In case of interactive flows, I have often walked the development team through the different states and explained the end to end flow.
3. Feedback and review
I share my design drafts with stakeholders in an in-person session or over email. I explain the highlights of the design direction and my thinking in a nutshell. After I receive feedback, I work on the designs to absorb the feedback. It either entails tweaking designs or beginning an entirely new direction if needed.