Sure Ventures is a Silicon Valley based venture capital fund. A brand new fund working in the insurance space, Sure Ventures wanted a brand image that was bold, friendly, and professional.
Several initial ideas were presented to the client. The word 'Sure' meant positivity, guarantee, and approval. The unwavering quality and faith of an investor was also one of the themes that was represented.
The client chose 2 ideas to explore further. The connecting dots and the security and approval themes were then elaborated in Illustrator.
The client chose the circle with initials, signifying security and surety. The 'V' was modified to look like a checkmark. We used a light teal color with a darker blue to convey a professional yet fresh vibe.